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Investing for Beginners in the UK

Investing is a route to make your money work for you, with a different level of risk to something like a savings account. In this section we focus on the basics and how to get started.

By Emily, accountant and money coach · Last updated: · Sources: GOV.UK ISA rules · cash ISA change

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Introduction to Investments

An investment is an asset acquired with the goal of generating income or an increase in value over time.

In summary

You invest money and, instead of getting savings interest, if the investment increases in value that generates the profitable return for you (to then withdraw later at the higher value).

The most important thing to remember is that the value of your investment can go up and down. That’s what makes investing higher risk than a simple savings account.

Picture it like this: an investment’s value wanders up and down along the way
Goes up …and down Recovers over time

Illustration only, not real data or a forecast.

Some investment examples

  • Shares in a specific company
  • Stocks, UK or overseas
  • Funds
  • Bonds
  • Gilts

Disclaimer: if you decide to invest, your capital (i.e. money) is at risk. The value of your investment can go down as well as up and you may get back less than you invest.

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Determine your acceptable level of risk

Investments have varying levels of risk. Usually the higher the risk, the higher the potential return, but also the higher the potential loss.

Younger

Typically the younger you are, the higher the risk you can cope with. You have longer for an investment to recover if it drops in value for a period.

More disposable income

You’re also likely to cope with higher risk, but only in the sense that you won’t be in financial trouble if those investments lose value.

Think about risk in the context of “how much £ loss would be acceptable to me?”

Try it: slide to see how your mix would shift
Lower risk Higher risk

A balance. A bit of both: some shares for growth, some bonds and gilts for steadiness.

Illustration only, not a recommendation of what to hold.

Lower acceptable risk

A higher proportion of lower risk investments, such as bonds and gilts.

Higher acceptable risk

A higher proportion of riskier investments, such as company shares.

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Set up a Stocks & Shares ISA

A Stocks & Shares ISA is a tax-efficient investment account, so you don’t pay tax on anything you earn through the ISA (individual savings account).

Much like a cash ISA, there are lots of providers who offer one, and they’re often called a platform. Instead of holding cash, you hold investments within the ISA, and you’re not taxed on the income or increase in value they generate.

The annual allowance

There’s an annual ISA allowance of £20,000 across all your ISAs (correct for the 2026/27 tax year, which runs from 6 April 2026 to 5 April 2027). It has been frozen at this level for several years, and the government has said it will stay at £20,000 until April 2031. From 6 April 2027 the most you can put into a cash ISA falls to £12,000 for under-65s, but the overall £20,000 allowance stays the same. Always check the latest figures on GOV.UK before making decisions.

Annual allowance£20,000
Already in a cash ISA£1,000
Left for Stocks & Shares£19,000
Cash ISAStocks & Shares ISA

Setting one up

You usually apply online with some basic details:

  1. Your nameand date of birth
  2. Your addresswhere you live now
  3. Bank detailsto fund the account
  4. NI numberyour National Insurance number
Watch out for high platform charges. If a platform charges you 2% per annum but you only earn 2% on the investment, you’re no better off!
Investment return2%
Platform charge2%
What you keep0%

You can invest outside of a Stocks & Shares ISA, much like you can open a savings account outside of a Cash ISA. An ISA is just the more tax-efficient and simpler way to get started. Outside an ISA, gains above your annual allowance may be subject to Capital Gains Tax, and a pension is another tax-efficient home for long-term investing (see Pensions and how pensions affect your tax).

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Choose your investments

Now you know your risk level and you’ve set up the mechanism to invest, you can choose what to invest in! You can buy shares in a specific company, stocks (UK or overseas), funds, bonds or gilts. See the glossary for the definition of each.

Your two options

DIY

Do the homework and research yourself.

Adviser

Engage a financial adviser to do that bit for you. Even they can only recommend and can’t guarantee the return on your investment.

Suggested reading on the DIY approach

Avoid the scams: check any investment against the FCA warning list. Past performance is not a reliable indicator of future performance, so if an investment sounds too good to be true, it probably is!

Some of the better-known UK platforms

Not sure where to start?

A one-to-one session can help you find your risk level and the right first step.

Book a coaching session

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